Explainer video production is a multi-step approach that requires much more specialists than 1.
Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Every single of these six part players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Process.
Step I: Understanding Client Short
The 1st step of the explainer video production process includes going via client’s short (a questionnaire filled by client), for understanding his/her business entity and video requirement. Commonly, it is the scriptwriter who goes through this course of action. In case of doubts or queries, an interaction among the scriptwriter and the client is arranged.
Step II: Study and Brainstorming
Following all the relevant details has been gathered from the client, a secondary study (if required) is performed, for improved understanding the business enterprise. The brief is explained to the storyboard artist and to the animator. Following each of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, make a decision on characterizations & other visual components, and finalize on how these components would be animated. When all the things is decided, the video script is crafted.
影音製作公司 : Scripting & Voiceover
Primarily based upon discussion, the explainer video script is crafted and sent to the client for approval. Normally, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ about which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or photos displayed in sequence for the goal of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia
Essentially, storyboarding entails sketching the scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. As soon as storyboarding is done, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and when again, it is sent to the client for approval.
Step V: Animation and Sound Effects
As soon as the totally-illustrated storyboard is approved from the client, the animation process gets started. This course of action of course, consumes a lot of time as it is not a easy job to bring static storyboard characters/elements to life. The animation is carried out primarily based on the final voiceover, as a result ensuring appropriate synchronization amongst the audio and the visual.
Eventually, the animation and voiceover are integrated together to kind the video. To this video, sounds effects are added. The sound effects improve the all round video top quality and contribute in developing subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production approach ends.
If you are arranging to get an animated video created, then you need to keep in mind that no matter what explainer video style you decide on to have for your video, the production is time-consuming. Therefore, in order to have a higher-top quality video, the production team really should be offered adequate time to conceptualize and generate it. Pull off an wonderful video and encounter its benefits!